Video strategy + production

Videos for CPG brands.

Results reported by Equip Foods

#1
Most-engaged social videoEquip’s highest-engagement video content on social.
Subscription savesOne HXM video stopped the cancellations.
15%
Lower cost per customerReduced cost per customer after HXM video content was published.
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Strategy first.

Human stories.

Built to perform.

Selected CPG workEquip Foods

Documentary-led storytelling

Brand Films

We are a results-oriented video partner. We make documentary-led brand films that give customers a reason to care about the people, purpose, and process behind a product. The goal is not simply to look polished. It is to build trust and create content that moves people toward action.

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Brand Film 01Equip Foods
Brand Film 02Equip Foods
Paid + organicVertical storytelling

Vertical campaign content

Social Videos

We adapt the core campaign story into vertical films built to earn attention, communicate the product clearly, and work across organic and paid channels.

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Social Video 01Equip Foods
Social Video 02Equip Foods
Social Video 03Equip Foods
How HXM worksStrategy → Story → Results

More than production

We start with what the video needs to do.

Every creative choice is tied back to the audience, the channel, and the business outcome.

01

Find the business goal

Clarify what needs to change: awareness, trust, retention, or sales.

02

Build the human story

Find the real people and moments that make the product matter.

03

Plan the content system

Shape the lead film and social assets for each important channel.

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★★★★★Five-star client review
“HXM truly felt like an extension of our team. They were incredibly easy to work with and brought our vision to life even better than we could have imagined. We are already working with them on another project and are so excited to continue the partnership.”
Alyssa MarafinoEquip Foods

Five stars. Repeat partnership. Measurable results.

Founder-ledHands-on from strategy through delivery

The HXM team

We stay close to the work.

HXM Studios is led by two brothers who stay involved from the first conversation through the final delivery. That means less handoff, more care, and a clearer connection between the strategy and the finished work.

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Perry Grone, HXM Founder and Director

Perry Grone

Founder / Director

HXM Co-Founder and Editor

HXM Co-Founder

Editor

Have a product worth believing in?

Let’s tell your story and drive results.

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